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   UPDATE May 2, 2023

Apple and Google lead initiative for an industry specification to address
unwanted tracking

   Companies welcome input from industry participants and advocacy groups
   on a draft specification to alert users in the event of suspected
   unwanted tracking
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   The company logos for Apple and Google.

   Location-tracking devices help users find personal items like their
   keys, purse, luggage, and more through crowdsourced finding networks.
   However, they can also be misused for unwanted tracking of individuals.
   Today Apple and Google jointly submitted a proposed industry
   specification to help combat the misuse of Bluetooth location-tracking
   devices for unwanted tracking. The first-of-its-kind specification will
   allow Bluetooth location-tracking devices to be compatible with
   unauthorized tracking detection and alerts across iOS and Android
   platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have
   expressed support for the draft specification, which offers best
   practices and instructions for manufacturers, should they choose to
   build these capabilities into their products.
   “Apple launched AirTag to give users the peace of mind knowing where to
   find their most important items,” said Ron Huang, Apple’s vice
   president of Sensing and Connectivity. “We built AirTag and the Find My
   network with a set of proactive features to discourage unwanted
   tracking — a first in the industry — and we continue to make
   improvements to help ensure the technology is being used as intended.
   This new industry specification builds upon the AirTag protections, and
   through collaboration with Google results in a critical step forward to
   help combat unwanted tracking across iOS and Android.”
   “Bluetooth trackers have created tremendous user benefits, but they
   also bring the potential of unwanted tracking, which requires
   industrywide action to solve,” said Dave Burke, Google’s vice president
   of Engineering for Android. “Android has an unwavering commitment to
   protecting users, and will continue to develop strong safeguards and
   collaborate with the industry to help combat the misuse of Bluetooth
   tracking devices.”
   In addition to incorporating feedback from device manufacturers, input
   from various safety and advocacy groups has been integrated into the
   development of the specification.
   “The National Network to End Domestic Violence has been advocating for
   universal standards to protect survivors — and all people — from the
   misuse of Bluetooth tracking devices. This collaboration and the
   resulting standards are a significant step forward. NNEDV is encouraged
   by this progress,” said Erica Olsen, the National Network to End
   Domestic Violence’s senior director of its Safety Net Project. “These
   new standards will minimize opportunities for abuse of this technology
   and decrease the burden on survivors in detecting unwanted trackers. We
   are grateful for these efforts and look forward to continuing to work
   together to address unwanted tracking and misuse.”
   “Today’s release of a draft specification is a welcome step to confront
   harmful misuses of Bluetooth location trackers,” said Alexandra Reeve
   Givens, the Center for Democracy & Technology’s president and CEO. “CDT
   continues to focus on ways to make these devices more detectable and
   reduce the likelihood that they will be used to track people. A key
   element to reducing misuse is a universal, OS-level solution that is
   able to detect trackers made by different companies on the variety of
   smartphones that people use every day. We commend Apple and Google for
   their partnership and dedication to developing a uniform solution to
   improve detectability. We look forward to the specification moving
   through the standardization process and to further engagement on ways
   to reduce the risk of Bluetooth location trackers being misused.”
   The [101]specification has been submitted as an Internet-Draft via the
   [102]Internet Engineering Task Force (IETF), a leading standards
   development organization. Interested parties are invited and encouraged
   to review and comment over the next three months. Following the comment
   period, Apple and Google will partner to address feedback, and will
   release a production implementation of the specification for unwanted
   tracking alerts by the end of 2023 that will then be supported in
   future versions of iOS and Android.

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     * Text of this article
       May 2, 2023
       UPDATE
       Apple and Google lead initiative for an industry specification to
       address unwanted tracking
       Companies welcome input from industry participants and advocacy
       groups on a draft specification to alert users in the event of
       suspected unwanted tracking
       Location-tracking devices help users find personal items like their
       keys, purse, luggage, and more through crowdsourced finding
       networks. However, they can also be misused for unwanted tracking
       of individuals.
       Today Apple and Google jointly submitted a proposed industry
       specification to help combat the misuse of Bluetooth
       location-tracking devices for unwanted tracking. The
       first-of-its-kind specification will allow Bluetooth
       location-tracking devices to be compatible with unauthorized
       tracking detection and alerts across iOS and Android platforms.
       Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed
       support for the draft specification, which offers best practices
       and instructions for manufacturers, should they choose to build
       these capabilities into their products.
       “Apple launched AirTag to give users the peace of mind knowing
       where to find their most important items,” said Ron Huang, Apple’s
       vice president of Sensing and Connectivity. “We built AirTag and
       the Find My network with a set of proactive features to discourage
       unwanted tracking — a first in the industry — and we continue to
       make improvements to help ensure the technology is being used as
       intended. This new industry specification builds upon the AirTag
       protections, and through collaboration with Google results in a
       critical step forward to help combat unwanted tracking across iOS
       and Android.”
       “Bluetooth trackers have created tremendous user benefits, but they
       also bring the potential of unwanted tracking, which requires
       industrywide action to solve,” said Dave Burke, Google’s vice
       president of Engineering for Android. “Android has an unwavering
       commitment to protecting users, and will continue to develop strong
       safeguards and collaborate with the industry to help combat the
       misuse of Bluetooth tracking devices.”
       In addition to incorporating feedback from device manufacturers,
       input from various safety and advocacy groups has been integrated
       into the development of the specification.
       “The National Network to End Domestic Violence has been advocating
       for universal standards to protect survivors — and all people —
       from the misuse of Bluetooth tracking devices. This collaboration
       and the resulting standards are a significant step forward. NNEDV
       is encouraged by this progress,” said Erica Olsen, the National
       Network to End Domestic Violence’s senior director of its Safety
       Net Project. “These new standards will minimize opportunities for
       abuse of this technology and decrease the burden on survivors in
       detecting unwanted trackers. We are grateful for these efforts and
       look forward to continuing to work together to address unwanted
       tracking and misuse.”
       “Today’s release of a draft specification is a welcome step to
       confront harmful misuses of Bluetooth location trackers,” said
       Alexandra Reeve Givens, the Center for Democracy & Technology’s
       president and CEO. “CDT continues to focus on ways to make these
       devices more detectable and reduce the likelihood that they will be
       used to track people. A key element to reducing misuse is a
       universal, OS-level solution that is able to detect trackers made
       by different companies on the variety of smartphones that people
       use every day. We commend Apple and Google for their partnership
       and dedication to developing a uniform solution to improve
       detectability. We look forward to the specification moving through
       the standardization process and to further engagement on ways to
       reduce the risk of Bluetooth location trackers being misused.”
       The [103]specification has been submitted as an Internet-Draft via
       the [104]Internet Engineering Task Force (IETF), a leading
       standards development organization. Interested parties are invited
       and encouraged to review and comment over the next three months.
       Following the comment period, Apple and Google will partner to
       address feedback, and will release a production implementation of
       the specification for unwanted tracking alerts by the end of 2023
       that will then be supported in future versions of iOS and Android.
       Press Contacts
       Alex Kirschner
       Apple
       [105]alexkirschner@apple.com
       (408) 974-2479
       Stephanie Ng
       Apple
       [106]sng26@apple.com
       (669) 276-0496
       [107]Copy text

Press Contacts

   Alex Kirschner

   Apple

   [108]alexkirschner@apple.com

   (408) 974-2479

   Stephanie Ng

   Apple

   [109]sng26@apple.com

   (669) 276-0496

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 115. https://www.apple.com/iphone/
 116. https://www.apple.com/watch/
 117. https://www.apple.com/airpods/
 118. https://www.apple.com/tv-home/
 119. https://www.apple.com/airtag/
 120. https://www.apple.com/us/shop/goto/buy_accessories
 121. https://www.apple.com/us/shop/goto/giftcards
 122. https://www.apple.com/wallet/
 123. https://www.apple.com/apple-card/
 124. https://www.apple.com/apple-pay/
 125. https://www.apple.com/apple-cash/
 126. https://appleid.apple.com/us/
 127. https://www.apple.com/us/shop/goto/account
 128. https://www.icloud.com/
 129. https://www.apple.com/apple-one/
 130. https://www.apple.com/apple-tv-plus/
 131. https://www.apple.com/apple-music/
 132. https://www.apple.com/apple-arcade/
 133. https://www.apple.com/apple-fitness-plus/
 134. https://www.apple.com/apple-news/
 135. https://www.apple.com/apple-podcasts/
 136. https://www.apple.com/apple-books/
 137. https://www.apple.com/app-store/
 138. https://www.apple.com/retail/
 139. https://www.apple.com/retail/geniusbar/
 140. https://www.apple.com/today/
 141. https://www.apple.com/today/camp/
 142. https://apps.apple.com/us/app/apple-store/id375380948
 143. https://www.apple.com/us/shop/goto/special_deals
 144. https://www.apple.com/us/shop/goto/payment_plan
 145. https://www.apple.com/us/shop/goto/trade_in
 146. https://www.apple.com/us/shop/goto/order/list
 147. https://www.apple.com/us/shop/goto/help
 148. https://www.apple.com/business/
 149. https://www.apple.com/retail/business/
 150. https://www.apple.com/education/
 151. https://www.apple.com/education/k12/how-to-buy/
 152. https://www.apple.com/us/shop/goto/educationrouting
 153. https://www.apple.com/healthcare/
 154. https://www.apple.com/healthcare/apple-watch/
 155. https://www.apple.com/healthcare/health-records/
 156. https://www.apple.com/r/store/government/
 157. https://www.apple.com/us/shop/goto/eppstore/veteransandmilitary
 158. https://www.apple.com/accessibility/
 159. https://www.apple.com/education-initiative/
 160. https://www.apple.com/environment/
 161. https://www.apple.com/diversity/
 162. https://www.apple.com/privacy/
 163. https://www.apple.com/racial-equity-justice-initiative/
 164. https://www.apple.com/supplier-responsibility/
 165. https://www.apple.com/newsroom/
 166. https://www.apple.com/leadership/
 167. https://www.apple.com/careers/us/
 168. https://investor.apple.com/
 169. https://www.apple.com/compliance/
 170. https://www.apple.com/apple-events/
 171. https://www.apple.com/contact/
 172. https://www.apple.com/retail/
 173. https://locate.apple.com/
 174. https://www.apple.com/choose-country-region/
 175. https://www.apple.com/legal/privacy/
 176. https://www.apple.com/legal/internet-services/terms/site.html
 177. https://www.apple.com/us/shop/goto/help/sales_refunds
 178. https://www.apple.com/legal/
 179. https://www.apple.com/sitemap/

   Hidden links:
 181. https://www.apple.com/newsroom/2023/05/apple-google-partner-on-an-industry-specification-to-address-unwanted-tracking/www.apple.com/us/shop/goto/home
 182. https://www.apple.com/us/search
 183. https://www.apple.com/us/shop/goto/bag
 184. https://www.apple.com/newsroom/images/partnerships/Apple-Google-partner-industry-specification-hero.zip
 185. https://www.apple.com/newsroom/2023/04/apple-mixc-shenzhen-opens-friday-april-28-in-china/
 186. https://www.apple.com/newsroom/2023/04/apple-empowers-small-businesses-to-grow-and-serve-their-customers/
 187. https://www.apple.com/newsroom/2023/04/apple-saket-now-open-in-new-delhi/
 188. https://www.apple.com/newsroom/