Aihps3.211
net.misc
utzoo!decvax!ucbvax!mhtsa!ihnss!ihps3!pcl
Thu Apr 29 14:40:27 1982
Book Review wanted
I just saw a book that looks interesting, but would like to get some
others' reactions before buying it or scheduling time to read it.

	Title:  The Emerging Network Marketplace
	Authors:  Herbert S. Dordick, Helen G. Bradley, & Burt Nanus
	Published by Ablex, 1981.  334 pp.

>From the Preface:

"... we sought to determine if there were forces in our society that were
leading us to life on a computer-communication network and if so to define
and track them and determine just when and how the network marketplace would
emerge.
	Network information services connect the needs and resources of users
to the capabilities and services of producers and facilitate transactions
between them.  All of the usual services of a marketplace can be offered 
within a large information network.  Products and services can be advertised;
buyers and sellers located; ordering, billing, and delivery of services can
be facilitated; and all manner of transactions can be consummated, including
wholesale, retail, brokering, and mass destribution.  Indeed, the delivery
of products and services for business, industry, the consumer, and
government can be perceived as a marketplace in the emerging information
society - a marketplace on a communications network or the network
marketplace.
	... This book examines the technological, economic, social and
political forces now engaged in the U.S. that will create the network
marketplace. ...
	... the research does not follow the strict methodology of futures
research but rather what we believe to be an innovative mix of several
methodologies in which futures methodology plays a most significant role."

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