rethink the cool

Subj : Re: the hens, printers, and figs are all new and filthy To : All From : Ziad Al Sheikh Date : Thu Oct 09 2003 12:52 am From: Ziad Al Sheikh rethink the cool

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This is a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.

For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution.

THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY>>

I reached the end of stairs I collided with him and he flies out of window, my wheel chair stops, I was also feeling back now in my back, sever pain. I though he was flying, he was wearing black suit and he had this pistol with very small silencer. My idea was if it is a dream I will hit the ground and I will wake up, and if it isn?t, God will insha?Allah save me and the fact is he did and Oh God I thank you ever moment for that and I know you exist. Conspiracy theory?s real script: killing the slaves (late 1998) I did not speak for a while after reaching the end of those stairs, firstly I tried to realize what really was going on. After hearing the sound of breaking glass, those terrorists upstairs said, he is dead. One of those terrorists looked down through glass, he said xyz is dead (one of their jewish terrorist brother). So they all gathered around the glass up stairs to see what was going on. As Mahmud Kurchu had promised look if you live, I won?t harm you was wrong. These people do not respect any promises or values, they only respect things that suite their demand. He started yelling again I will kill you, jump off, if this man wanted the proof from God he just had it but no it is not about that. He only wanted to take my life because I was a child of slaves, the undocumented slaves. Some of those guys said jump off you ^%&# this and that. Mahmud Kurchu came close to stairs he probably would have pushed me out of broken glass anyway. Then the second guy who had punched me really really hard (so hard that blood started coming out of my mouth) was actually guarding one level down, he probably saw all that through glass too, he s --- BBBS/NT v4.01 Flag-5 * Origin: FidoNet MONTE <--> alt.fan.monty-python (1:379/45) .