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#Post#: 127--------------------------------------------------
Likely appear more trustworthy that
By: Shovo Ray Date: August 30, 2023, 11:08 pm
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Someone a visitor doesn't know. But search marketing is often
focused on attracting the new visitor, so an established
reputation may not be something we can rely on. This is why it
can be good idea to leverage reputation from elsewhere. For
example, a commonly used tactic is the “As Seen In...”
references used by sites such as ForSaleByOwner.com. Whilst also
providing credibility by association, it is also a means of
leveraging the trust in those brands with which the visitor is
already familiar.
Will This Work For Me? There’s more to relevance than matching
a keyword. How will your solution work for your visitor? How do
you know what is really relevant to them when all you have for a
clue is a keyword phrase? This is easier said than done. You
need to get inside their head. You need to know their questions
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and objections and be
able to answer them. If people feel you care about solving their
problems, they are more likely to trust you. But how? Listening.
Being clear about what problem.
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You’re going to solve. Is it a real problem, or an imagined one?
Look for opportunities to have your visitor define their problem
in their own terms, using surveys, visitor tracking, market
research (i.e. the language they use in forums, on blogs,
Facebook, Twitter, et al) The best sites seem to know exactly
what you are thinking. They reflect you, back at you. This can
be underlined with your copy. Use “you” as opposed to “I”. Look
how many times “you” has been used in this copy. This is a very
effective selling technique, because your visitors really don’t
care about you, they care about them. 4. Deliver We've dealt
with superficial areas, most of which can just as easily.
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