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#Post#: 147--------------------------------------------------
In this choice lurks a limit
By: abu raihan Date: September 2, 2023, 11:07 pm
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While people tend to use social media to seek inspiration and
voice assistants to find new products, eCommerce sites and
traditional search engines continue to play an important role in
the actual shopping activity. Cross-platform shopping is the
hallmark of the modern shopper. The customer, to the purchase in
the single eCommerce, prefers the experience in the marketplace
which offers him a wider range of products to choose from
without the need to search in the specific website for
individual companies that work through eCommerce: that of not
having total control of consumer data.
The solution? Avoid exclusive presence Phone Number List
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on marketplaces and give due importance to
our website and possibly guide the buyer to our website, step by
step by proposing a differentiated offer. Companies that also
sell their products or services on the web must take into
account this behavior, called cross-device commerce , to
understand the purchasing processes and improve the overall
experience. Customers are increasingly experiencing an analogue
and digital double life, using fixed and mobile technology, and
are influenced not only by traditional media but also by social
media.
[img width=300
height=200]
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This further highlights the importance of omnichannel
approaches: a single user experience across all channels,
digital and otherwise. But be warned, omnichannel marketing
isn't about having a presence on every existing marketing
channel . It's about focusing on the marketing channels your
target audience frequents , maximizing your online exposure on
those platforms, and creating opportunities to engage with your
potential customers. A company that has been able to exploit
this trend to its advantage is IKEA: let's see how it has
organized its marketing strategy achieving great success.
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