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#Post#: 148--------------------------------------------------
During the kickoff call or meeting we like to focus
By: Arfan hossen Date: September 3, 2023, 12:53 am
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This call deals with the most diverse topics from the company s
history to its objectives from the product to the company
organization. An even more fundamental aspect is that which
concerns the customer s expectations from the inbound marketing
process. on people getting to know and understand themso as to
be able to carry out a more harmonious work and to lay solid and
fundamentally important foundations for the next steps.
Step Setting SMART goals Starting an inbound marketing process
requires careful planning. For us at Adv Media Lab it is
essential to help our clients define SMART goals Specific
Measurable Accessible Realistic and defined over time . In this
way we will be able to identify the most suitable metrics and
KPIs to measure the performance obtained and to evaluate the
entire USA Email List
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project. Obviously a
generalist method is not applicable. We usually try to define
goals in terms of views leads and customers. To do this however
you need to take into account your starting point. If for
example we are talking about a completely new website it will be
impossible to define realistic objectives if we do not first go
through a stage of performance observation and analysis.
[img width=768
height=466]
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For this reason in some projects it will be necessary to
postpone the definition phase of the objectives to months after
the launch of the website. Similarly if you ve never tracked the
number of leads generated with your website or even set up your
website to generate leads we won t throw numbers at random.
Going to look at the sector benchmarks can be useful once the
work has begun to get an idea of ​​one s performance
however it is important to remember that each company has its
own history and market and that each public responds differently
to the actions taken.
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