Subj : Today in History - 1957
To   : All
From : Dave Drum
Date : Tue Sep 05 2023 06:07:52

04 September 1957 - "E DAY' ARRIVES AS THE EDSEL IS ROLLED OUT FOR PUBLIC VIEW: After months of revved-up publicity, Ford Motor Company
debuts a new car, but clever Madison Avenue ad campaigns won't be able to save the ill-fated auto. A combo of bad design choices and screwy mechanics dooms the Edsel to low sales, and the name itself will become a byword for overhyped failures.

Edsel is a discontinued division and brand of automobiles that was marketed by the Ford Motor Company from the 1958 to the 1960 model years. Deriving its name from Edsel Ford, son of company founder Henry Ford, Edsels were developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln-Mercury Division to three brands (re-christened the Mercury-Edsel-Lincoln Division), Edsel shared a price range with Mercury; the division shared its bodies with both Mercury and Ford.

Competing against Buick, Oldsmobile, Pontiac, Dodge, and DeSoto, Edsel was the first new brand introduced by an American automaker since the 1939 launch of Mercury and 1956 launch of Continental, which ended and merged into Lincoln after 1957. In the year leading to its release, Ford invested in an advertising campaign, marketing Edsels as the cars of the future. While 1958 Edsels introduced multiple advanced features for the price segment, the launch of the model line became symbolic of commercial failure. Introduced in a recession that catastrophically affected sales of medium-priced cars, Edsels were considered overhyped, unattractive (distinguished by a vertical grille), and low quality.

Following a loss of over $250 million ($2.47 billion in 2022 dollars) on development, manufacturing, and marketing on the model line, Ford quietly discontinued the Edsel brand before 1960.

MMMMM----- Recipe via Meal-Master (tm) v8.06

      Title: The Edsel
 Categories: Booze, Wine, Beverage
      Yield: 1 guzzle

      1 oz Oloroso sherry
    1/2 oz Campari
    1/2 oz Ancho Reyes Chile Liqueur
    1/2 oz Wweet vermouth
      2 oz Sparkling wine
           Orange half-wheel; garnish

  Pour all ingredients into a rocks glass, stir briefly.

  Top with sparkling wine and garnish with an orange
  half-wheel.

  RECIPE FROM: https://punchdrink.com

  Uncle Dirty Dave's Archives

MMMMM

.... Never order the seafood at a hamburger joint in Saskatchewan.

--- BBBS/Li6 v4.10 Toy-6
 * Origin: Prism bbs (1:261/38)

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