Subj : Amazon Music is coming for Spotifys AI playlists with new Maestro
To   : All
From : TechnologyDaily
Date : Wed Apr 17 2024 15:15:05

Amazon Music is coming for Spotifys AI playlists with new Maestro feature

Date:
Wed, 17 Apr 2024 14:02:54 +0000

Description:
Following the release of Spotifys AI playlist generator, Amazon Music has 
joined the craze with its own AI feature Maestro.

FULL STORY
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AI features are becoming increasingly integrated with music streaming 
platforms  just take a look at Spotify and it's wildly popular AI DJ . Now, 
Amazon Music is about to dip its toes into the pool of robot-generated 
playlists, recently announcing the addition of a feature called Maestro, its 
new AI playlist generator. 

Joining the likes of the best music streaming services , Maestro marks the 
beginning of Amazon Musics venture into AI features. Maestro is currently 
rolling out in beta to a selected number of subscribers in the US, and will 
be available across all tiers of the service in the Amazon Music app for iOS 
and Android. 

Amazon Music describes Maestro as an AI playlist generator that helps you 
create any playlist you can think of  plus all the ones you cant. From its 
first look , Maestro adopts a similar process to Spotifys AI playlist feature 
, taking the chatbot approach where you can type or speak prompts which will 
curate a unique playlist  and you can even use emojis to be more specific 
with your prompts. 

In addition to emojis, Amazon Music says that you can also use emotions, 
activities, and sounds to create more specific playlists. And by the looks of 
it, you can be as unhinged with your prompts as youd like  just try music my 
grandparents made out to or I want to recycle my boyfriend. 

If youre stuck with a prompt idea or have exhausted your creativity, you have 
the option to choose from a selection of suggested prompts such as soundtrack 
for a lazy day, afrobeats energy boost, or make my baby a genius. (Image 
credit: Amazon / Amazon Music) 

Though its an exciting step for Amazon Music, Maestro is still in its early 
stages of development and Amazon has warned that the feature wont always get 
it right the first time. Despite this, Amazon has already implemented a 
system that blocks offensive language and inappropriate prompts from being 
used, and plans to use this testing period to gather user feedback and apply 
it to Maestros development. 

Its evident that Amazon is doubling down on its AI integrations, following 
the roll out of its AI Skills apps for Alexa and its most recent Rufus 
chatbot that makes impulsive buying even more tempting. With Maestro, theres 
no doubt that Amazon is playing catch up to its music streaming competitors, 
but is the new addition of its AI playlist generator a direct punch to 
Spotifys gut? (Image credit: Amazon / Amazon Music ) You might also like 
Streaming music is broken  here's why it's made me fall in love with vinyl 
all over again My verdict on the new Spotify? It's time to switch to Apple 
Music Spotify's rumored remix feature could completely change how we listen 
to music



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Link to news story:
https://www.techradar.com/audio/audio-streaming/amazon-music-is-coming-for-spo
tifys-ai-playlists-with-new-maestro-feature


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