Subj : Your Roku TV home screen is getting video ads soon and I'm alrea To : All From : TechnologyDaily Date : Tue Apr 30 2024 12:45:05 Your Roku TV home screen is getting video ads soon and I'm already sick of it Date: Tue, 30 Apr 2024 11:38:54 +0000 Description: Ads are ruining everything, with your Roku TV home screen set to get worse soon and I already hate it. FULL STORY ====================================================================== Following an announcement earlier this year that more ads are headed to your Roku TV and streaming sticks home screen, Roku CEO Anthony Wood has reaffirmed those plans, saying in the companys recent Q1 2024 earnings call that the first video ads will be arriving soon. As Wood explains, the video ads will replace the TV OS home pages previously static marquee ad (via The Streamable ), with the CEO adding that Roku is currently testing "other types of video ad units" as part of its efforts to launch even more adverts on the Roku OS home screen. This follows similar advertisement changes for Amazons Fire OS, which has started to launch a variety of advertisements to the home screen and search results. And while Amazon and Roku execs have argued that these adverts wont negatively impact the user experience, I wholeheartedly disagree as will many other users who have taken to social media to complain . I'm done with ads Roku and Fire OS arentthe only services in the world of streaming that are upping the ads. Netflix launched an ad-supported tier thats surprisingly successful , and Disney Plus has followed suit with its own tier with ads . YouTube has been cracking down on ad-blockers while simultaneously shoving more, longer, and unskippable adverts into videos in an effort to make Premium look more appealing, and Prime Video has added adverts into its shows unless you pay extra . Prime Video is getting worse too (Image credit: Jakub Porzycki/NurPhoto/Getty Images) While in some instances this has proven to be successful speaking anecdotally I now pay extra for Netflix and Disney Plus to avoid ads, and Im contemplating buying YouTube Premium the worsening services coupled with rising prices and the overflowing well of content platforms has pushed me away too. I recently resubscribed to Prime Video to binge Fallout (its fantastic, by the way) and catch up on a few shows and films Ive missed from the past year or so, such as Invincible and Anatomy of a Fall . For a time I considered letting my subscription stick around, but after sitting through umpteen ad breaks per Invincible episode Ive decided to dip keeping my Prime Video affair capped at just one month as the watching experience was awful. Similarly these Fire OS and now Roku changes will make me think twice before buying a TV that runs on these operating systems when previously I wouldnt have cared all that much what OS it runs on. Unfortunately I feel I might be facing a losing battle. I expect it wont be long before other TV operating systems follow Roku and Fire OSs leads with an advert bombardment as we continue this growing trend of enshittification which sees our favorite services degrade now that people are locked in. Widespread pushback might see us avoid this fate and I seriously hope we do but Im not optimistic that a future with fewer ads is headed our way, quite the opposite. You might also like Netflix confirms it's axing its Basic tier for good in June Here's how to cancel your Netflix account if you're fed up with the streamer Catch one or more of these new Netflix movies before you cancel your subscription ====================================================================== Link to news story: https://www.techradar.com/televisions/streaming-devices/your-roku-tv-home-scre en-is-getting-video-ads-soon-and-im-already-sick-of-it --- Mystic BBS v1.12 A47 (Linux/64) * Origin: tqwNet Technology News (1337:1/100) .