Subj : Apple Mac fans are holding onto their computers for longer  heres
To   : All
From : TechnologyDaily
Date : Thu Jul 11 2024 10:45:06

Apple Mac fans are holding onto their computers for longer  heres why

Date:
Thu, 11 Jul 2024 09:40:20 +0000

Description:
A new survey suggests that Mac users are keeping their devices for longer 
than ever, with fewer feeling the need to upgrade.

FULL STORY
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Have you found yourself reluctant to upgrade your Mac because its still 
happily chugging away? You might not be alone, as a new survey indicates that 
people are keeping their Macs longer than ever, with users more hesitant to 
upgrade or replace their Apple computers compared to the past.



But why is this happening? And is it good news or bad news for Apple fans? 

The survey was conducted by research firm CIRP and was published on the 
companys Substack blog . According to CIRP, the study was motivated in part 
by Bloomberg journalist Mark Gurmans claims that Apple devices are lasting 
longer, and are being kept for longer by customers. 

In the survey, CIRP found that over the past year, the percentage of Mac 
users whose previous device was older than two years increased to 68% 
compared to 59% in 2020. The numbers were similar for iPhone owners, going 
from 63% to 71%. It suggests that a greater proportion of Mac and iPhone 
users are now keeping hold of their devices for two years or more before 
upgrading. Why is this happening? (Image credit: Apple) 

Gurmans report states that Apple devices have seen a shortage of breakthrough 
features in recent years, giving users fewer reasons to fork out for a new 
product. Even Apple Intelligence , a brand-new feature that should get users 
hearts racing, will work with M1 Macs released back in 2020, meaning that 
owners of older Macs may not need not worry about upgrading if they want to 
use Apples AI platform. 

Gurman believes that improved reliability of Apples products has helped them 
last longer than ever, something CIRP agrees with. In particular, CIRP states 
that for most laptop owners, improvement in battery longevity may be the most 
important factor, and that may have also reached a satisfactory threshold. 

Apple devices have long had a reputation for impressive longevity, with past 
studies (such as from Consumer Reports in 2015 and Alta Technologies in 2022) 
showing that Macs tend to last a lot longer than rival devices. It suggests 
that nefarious claims of planned obsolescence on Apples part  so often cited 
yet with very little actual evidence  are wide of the mark. Instead, Apple 
says it's focused on improving durability, as outlined in a detailed report 
the company recently released on the subject. 

Ultimately, devices that last longer can only be good news for consumers; but 
if exciting new features arent coming as regularly as they used to, there 
might not be as much to get Apple users blood pumping. Perhaps Apple 
Intelligence will change all that when it launches later this year . You 
might also like Apple doesnt think prioritizing repairability is always good 
for the environment  and it might be right Fed up with the cost of MacBook 
repairs? New unofficial tool might be a glimmer of hope I left Windows 11 for 
a MacBook Pro and it's the best tech relationship I've ever had



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Link to news story:
https://www.techradar.com/computing/apple-mac-fans-are-holding-onto-their-comp
uters-for-longer-heres-why


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