Subj : Fellas, the wait is over  the "first ever" hair dryer for men has
To   : All
From : TechnologyDaily
Date : Sun Aug 04 2024 11:15:05

Fellas, the wait is over  the "first ever" hair dryer for men has arrived

Date:
Sun, 04 Aug 2024 10:00:17 +0000

Description:
Struggling to style your laddish locks? The Heist 3.0 is just for men.

FULL STORY
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London-based haircare brand Heist has launched a hair dryer that's 
specifically for men. In fact, according to the email that landed in my inbox 
this morning, it's the first-ever hair dryer for men. Embarrassingly, I 
hadn't realized you guys had been drip-drying for all these years, so I will 
be off to check my female privilege. 

Outlandish claims aside, this hair dryer actually looks pretty impressive. 
The Heist 3.0 has been designed in collaboration with British barbers to be 
the perfect tool for taming those manly locks, and it has many of the 
features we'd look for in one of the best hair dryers in general. 

There's a powerful 100,000RPM motor, three airflow speeds, and four 
temperature options (including what looks like a cool shot to set your style) 
to give you plenty of control over your styling routine, and a generous 3m 
power cable so you're not tethered too closely to the wall. The streamlined 
design is also decidedly cool, even with its resemblance to a high-end piece 
of plumbing. (Image credit: Heist) 

A mysterious H-Protect System "automatically adjusts to optimal heat 
settings, ensuring hair protection and promoting scalp health," although I'm 
not quite clear on how that works in practice. Based on the buttons visible 
in the images, it looks like your standard manual temperature and airspeed 
adjust options rather than anything more intelligent than that. 

The Heist 3.0 also boasts 'Plasma Coating Technology' to improve hair 
condition. It sounds novel and exciting, but reading between the lines, it 
seems to be a manlier-sounding name for the ion technology that's been 
popular for a long time in 'women's' hair dryers. 

Attachments are magneticand snap on and off,  la the Dyson Supersonic. The 
standard 3.0 includes a concentrator nozzle, but curly gentlemen will need 
the Heist 3.0 Pro Styling Kit, which adds a diffuser and metal stand. (Image 
credit: Heist) 

If you're wondering about the name, it wasn't chosen just because it sounds 
hella macho  according to the website, the Heist bit is actually a 
portmanteau of 'height' and 'style.' For me, this raises more questions than 
it answers. What does 'height' refer to? Is this a tool for creating Ace 
Ventura-style, gravity-defying dos, or is it only for tall men? How can it be 
a 3.0 model and also the 'first-ever'? Is it even possible to create a 
portmanteau that's already an existing word? We may never know the answers. 

The Heist is available to preorder in the UK, for shipping in September. The 
standard Heist 3.0 is 199 (around $255 / AU$342), which is right on the cusp 
between mid-range and premium based on the TechRadar price bands. The Pro kit 
has had a fairly steep markup for just a stand and diffuser, coming in at 267 
(which is about $390 / AU$524). It's not cheap, but it is roughly in line 
with other range-topping hair dryers like the GHD Helios (179 / $249) and T3 
AireLuxe (180 / $199.99). You might also like... Dyson's new hair dryer costs 
a small fortune and that's fine, actually How to buy a hair dryer Dyson knows 
its new pro-grade Supersonic hair dryer looks like a pipe  in fact, they're 
proud of it



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Link to news story:
https://www.techradar.com/home/juicers-blenders/fellas-the-wait-is-over-the-fi
rst-ever-hair-dryer-for-men-has-arrived


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