Subj : Apple could charge up to $20 per month for access to Apple Intell
To   : All
From : TechnologyDaily
Date : Fri Aug 09 2024 10:15:04

Apple could charge up to $20 per month for access to Apple Intelligence

Date:
Fri, 09 Aug 2024 09:04:35 +0000

Description:
The best Apple Intelligence features could cost quite a lot of money 
according to an analyst.

FULL STORY
======================================================================

With its Siri overhaul, image-generation abilities, and photo-editing tools, 
Apple Intelligence  Apples upcoming suite of AI features  could be more 
exciting than iOS 18 itself, but according to one report it might also be 
rather expensive. 

According to Neil Shah, a partner at Counterpoint Research, speaking to CNBC 
, Apple Intelligence probably wont be a free offering, with Apple charging 
$10-$20 (around 8-16 / AU$15-AU$30) for some of the more advanced features 
within Apple Intelligence. 

Shah didnt specify which features might be charged and which might be free, 
but we can imagine that perhaps the upgraded version of Siri or the ChatGPT 
integration would come at a cost. 

He added that if Apple does charge, it might bundle its Apple Intelligence 
features into an Apple One tier, so youd be getting other things for your 
money too, like iCloud storage and potentially subscriptions to services like 
Apple TV Plus and Apple Music . AI also costs money elsewhere (Image credit: 
Google) 

That would be a similar bundle to what Google offers with its Google One AI 
Premium plan , which provides access to its Gemini Advanced AI service, along 
with cloud storage and Fitbit Premium . 

So theres precedent for this sort of bundle, and theres certainly precedent 
for charging for AI, with OpenAI charging for the most advanced ChatGPT 
model. 

Shah also pointed out that AI would give Apple a chance to further lock its 
customer base into Apple products, since Apple Intelligence can learn from a 
users behavior over time, becoming more personalized, and you wouldnt be able 
to bring that model with you from iOS to Android. 

As it becomes more personalized, youd likely use it more too, becoming more 
reliant on it, and therefore happier to pay. 

Of course, Apple would have to get past the initial hurdle of convincing 
people to sign up in the first place, but its easy to imagine that it might 
provide Apple Intelligence for free for a period of time with purchases of an 
iPhone 16 or other devices. 

All of this is really just speculation though, and we likely wont know Apples 
plans for Apple Intelligence until the service launches, which it probably 
wont until October. Before that, theres the iPhone 16 line itself to look 
forward to, with a September launch likely, and TechRadar will cover all of 
these announcements in full as they happen. You might also like What is Apple 
Intelligence ? The new AI powers explained Apple Intelligence : here's a full 
list of the devices that'll get Apples AI powers iPhone 16 : release date 
speculation, latest leaks, price predictions and more



======================================================================
Link to news story:
https://www.techradar.com/phones/iphone/apple-could-charge-up-to-dollar20-per-
month-for-access-to-apple-intelligence


--- Mystic BBS v1.12 A47 (Linux/64)
 * Origin: tqwNet Technology News (1337:1/100)

.