Subj : Norton boosts AI scam protection tools for all users
To   : All
From : TechnologyDaily
Date : Mon Feb 24 2025 11:30:08

Norton boosts AI scam protection tools for all users

Date:
Mon, 24 Feb 2025 11:16:31 +0000

Description:
AI-powered scam protection is being built directly into Norton plans and 
covers texts, emails, web, and more.

FULL STORY
======================================================================Norton 
is adding AI-powered scam protection directly to its plans The tools cover 
SMS messages, emails, web browsing, and more It comes free for all with 
purchased Norton plans 

Norton is adding new AI tools to its solutions, to help its customers better 
protect from internet scams. 

The antivirus giant has announced Genie Scam Protection and Genie Scam 
Protection Pro, which it says provide advanced AI protection in all the usual 
hotbeds of scams: texts, phone calls, emails, and web. 

Norton says that Genie AI analyzes the meaning of words, not just links to 
spot hidden scam patterns that even the most trained eye can miss. Nortons 
most comprehensive plan, Norton 360 with LifeLock Ultimate Plus, also offers 
Scam support and Reimbursement coverage. Fighting AI with AI 

The company introduced Norton Genie back in 2023, to help users analyze 
suspicious messages and images in real-time. Now, by building it directly 
into Norton plans, the company wants to build a set it and forget it solution 
that works proactively to keep people safer. 

Whoever bought Nortons Cyber Safety products on desktop, or mobile, 
(including Norton AntiVirus Plus, Norton Mobile Security, and Norton 360), 
will get the Genie Scam Protection for free. 

Depending on the set of purchased features, users can expect the AI to help 
scan SMS messages, internet websites, calls, emails, and more. They will also 
get an AI-powered scam assistant, which integrates the Norton Genie AI app to 
provide instant guidance on scams and suspicious offers. 

The tools are available in the US now, with other regions soon to follow. 

For Leena Elias, Chief Product Officer at Gen, adding AI to cybersecurity 
solutions is a logical step, since crooks have been using AI in their attacks 
for a while now. 

Scammers are tapping into AI to speed up their schemes and make them more 
believable, Elias said. Couple that with the sheer volume of emails, texts, 
and calls were getting every day; its clear we need technology on our side to 
help us avoid becoming the next scam victim. 

In the near future, Norton says it will also integrate deepfake and scam 
detection into AI-supported PCs. You might also like These are the most 
common PayPal scams around right now - so stay alert We've rounded up the 
best password managers Take a look at our guide to the best authenticator app



======================================================================
Link to news story:
https://www.techradar.com/pro/security/norton-boosts-ai-scam-protection-tools-
for-all-users


--- Mystic BBS v1.12 A47 (Linux/64)
 * Origin: tqwNet Technology News (1337:1/100)

.