Subj : The UK's first football club mobile network is here - but you pro
To   : All
From : TechnologyDaily
Date : Wed Mar 26 2025 11:00:08

The UK's first football club mobile network is here - but you probably won't 
guess which team has launched it

Date:
Wed, 26 Mar 2025 10:45:31 +0000

Description:
Millwall FC becomes the first British club to launch its own mobile network.

FULL STORY
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Millwall FC has become the first British football club to launch its own 
mobile network as it looks to offer fans a better way to stay connected. 

The new Millwall Mobile offering will be based on Three UK's network, and 
promises 99.9% coverage across the country. 

Fans of the Championship outfit, based in south-east London, will be able to 
choose from three "game-winning" price plans in physical and eSIM options 
that will include free roaming across Europe and the ability to cancel 
whenever they want, as well as exclusive club perks. Stand up, if you love 5G 
(Image credit: Millwall FC) 

The Millwall Mobile plans include a "Home" plan offering unlimited 5G data, 
texts and calls, along with 20GB EU roaming, for 20 a month. 

There's also an "Away" option offering 100GB data a month alongside unlimited 
calls and texts for 16 a month, and a basic "Third" tier starting at 10 a 
month offering 10GB data, unlimited calls and texts, and 10GB EU roaming. 

The club noted the launch, delivered alongside connectivity firm shaka, 
builds on similar releases from teams in Europe, and will compliment the 
growing appeal of eSIMs across the nation. 

"Were delighted to be the first club in the country to bring this model to 
the UK and to our fans," noted Millwall Chief Commercial Officer, Luke 
Wilson. 

"Ahead of the proposed Three/Vodafone merger , we believe our tie up with 
shaka, a pioneering connectivity provider, will not only mean our fans will 
have great value, flexible plans that reward their loyalty via the club 
benefits on offer  but also access to the best network in London. Not only 
that, but every plan will be directly supporting their club." 

Football clubs all over the world, from AC Milan in Italy to Flamengo in 
Brazil, are realizing the potential of offering branded mobile plans through 
the disruptive eSIM technology," noted Jonas Jelinek, CEO of shaka. 

"We are excited to work with Millwall FC, one of the most innovative UK 
clubs. Their religious fan-first approach has impressed us and was the main 
reason for picking them as our first UK partner. With their own mobile plan, 
Millwall can offer a holistic fan experience unmatched by any other Premier 
League or EFL Championship club." You might also like More than half of UK 
consumers say they would use an eSIM - if they knew about it Global eSIM 
shipment volume surpasses half a billion units as demand keeps on growing How 
to check if your phone supports eSIM



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Link to news story:
https://www.techradar.com/pro/the-uks-first-football-club-mobile-network-is-he
re-but-you-probably-wont-guess-which-team-has-launched-it


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