Subj : Norton adds deepfake protection to mobile apps in push to make su
To   : All
From : TechnologyDaily
Date : Sat Aug 02 2025 11:30:08

Norton adds deepfake protection to mobile apps in push to make sure you don't 
get caught out by scams

Date:
Sat, 02 Aug 2025 10:24:00 +0000

Description:
Deepfake Protection can spot fake YouTube videos and audio files.

FULL STORY
======================================================================Norton 
Deepfake Protection is part of its Norton Genie AI Assistant on Norton 360 
mobile apps The tool is available in Norton 360 mobile products in the US, 
UK, Australia, and New Zealand It currently supports English-speaking YouTube 
clips 

Norton has introduced a new feature which aims to help users spot deepfake 
audio and video content on their smartphones 

Norton Deepfake Protection will be part of the Norton Genie AI Assistant on 
Norton 360 mobile apps - as until now, it was only available on select 
Microsoft Copilot+ PCs, and was considered an early access phase. 

Now, Norton is spreading the tools availability, allowing even those without 
AI PCs to defend themselves against sophisticated scams. (Image credit: 
Norton) YouTube support 

A deepfake video or audio is a media file created using AI to realistically 
mimic a persons appearance, voice, or actions, often made by training machine 
learning models on real footage or recordings. 

This type of content was already observed being abused in different scams, 
and Norton says the tool provides, an added layer of contextual protection by 
spotting inconsistencies or faint deformations in the physical features of 
people appearing in videos. 

For now, the tool only supports English-language YouTube videos, but there 
are plans to expand platform and language support in the future. 

Anyone interested in testing the tool can upload YouTube links to the 
assistant to receive real-time guidance on the authenticity of the video. 

The tool is available in Norton 360 mobile products in the US, UK, Australia, 
and New Zealand, across Android and iOS devices. Desktop support is coming 
soon, Norton added. 

One of the most widespread deepfake scams on the internet is the famous Elon 
Musk investment scam, in which crooks created a deepfake of Elon Musk 
promoting his new cryptocurrency coin. In the video, he talks about the coin 
being the future of money transfer, and promises huge gains for the 
investors. 

While early iterations of the scam were rather easy to spot, AI has improved 
significantly over the years, and will continue to do so, further blurring 
the lines between truth and deception. You might also like Norton boosts AI 
scam protection tools for all users Take a look at our guide to the best 
authenticator app We've rounded up the best password managers



======================================================================
Link to news story:
https://www.techradar.com/pro/security/norton-adds-deepfake-protection-to-mobi
le-apps-in-push-to-cut-down-on-scams


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