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         Apple Increases Apple Music, Apple One, and AppleCare+ Prices

   Adam Engst

At 9to5Mac, [1]Chance Miller writes:

     Apple has raised the price of Apple Music today in the United States
     and other countries. Starting today, Apple Music's Individual plan
     now costs $11.99 per month, up from $10.99.

     Apple has also increased the price of select Apple One bundles.

     In a statement to 9to5Mac, Apple said: 'As a result of rising
     licensing costs, Apple Music is increasing its subscription price
     beginning today.'

   Apple last raised Apple Music prices almost 4 years ago, blaming
   increased licensing costs then as well (see '[2]Apple Raises the Price
   of Apple Music, Apple TV+, and Apple One,' 24 October 2022). However,
   during the previous price increase, Apple told 9to5Mac that artists and
   songwriters would earn more per stream; no such comment was made this
   time.

   For [3]Apple Music, the new monthly pricing plans are:
     * Individual: $11.99 ($1 increase, or 9%)
     * Family: $19.99 ($3 increase, or 18%)
     * Student: $6.99 ($1 increase, or 17%)

   For the [4]Apple One bundle that includes Apple Music, Apple TV+, Apple
   Arcade, and iCloud+ (along with Apple News+ and Apple Fitness+ in the
   Premier plan), the monthly plans now cost:
     * Individual: $19.95 (unchanged)
     * Family: $27.95 ($2 increase, or 8%)
     * Premier: $39.95 ($2 increase, or 5%)

   The winners here are those who subscribe to the Apple One Individual
   plan, whose price remains unchanged at $19.95. For everyone else, the
   attractiveness of Apple One still comes down to what you actually use;
   see '[5]Do You Use It? Apple Services See Widely Varying Popularity' (4
   December 2023) for insight into how TidBITS readers view Apple's
   services.

   These Apple Music price increases aren't entirely surprising, given how
   prices have risen sharply in recent years. It's a little hard to see
   Apple as suffering from increased licensing costs over the past four
   years, given the massive revenue generated by the company's Services
   segment'a whopping $61 billion in the first half of 2026 alone. But
   Apple is in business to make money, so if licensing costs are
   threatening the 77% gross margins enjoyed by Services (see '[6]Apple
   Propelled to Record Q1 2026 Financials by iPhone and Services,' 30
   January 2026), clearly prices must go up.

   Separately, 9to5Mac's Marcus Mendes wrote that Apple has also
   [7]increased the prices of its AppleCare+ plans by $0.50 per month or
   $5 per year. Apple gave no explanation for these increases, but given
   that AppleCare+ repairs may involve memory and storage, it's plausible
   that they're related to rising component costs responsible for driving
   up Mac and iPad prices (see '[8]Apple Raises Prices for Many Products,'
   26 June 2026).

References

   1. https://9to5mac.com/2026/07/17/apple-raises-prices-for-apple-music-and-apple-one-subscriptions/
   2. https://tidbits.com/2022/10/24/apple-raises-the-price-of-apple-music-apple-tv-and-apple-one/
   3. https://www.apple.com/apple-music/
   4. https://www.apple.com/apple-one/
   5. https://tidbits.com/2023/12/04/do-you-use-it-apple-services-see-widely-varying-popularity/
   6. https://tidbits.com/2026/01/30/apple-propelled-to-record-q1-2026-financials-by-iphone-and-services/#:~:text=gross%20margins%20of%20nearly%2077%25
   7. https://9to5mac.com/2026/07/15/applecare-gets-a-price-increase-for-new-mac-and-ipad-plans/
   8. https://tidbits.com/2026/06/26/apple-raises-prices-for-many-products/

.