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Twitter Details Political Ad Ban, Admits It's Imperfect

Associated Press

   Twitter's new ban on political ads will cover appeals for votes,
   solicitations for campaign contributions and any political content. But
   the company quickly acknowledged Friday that it expects to make
   mistakes as individuals and groups look for loopholes.

   Twitter is defining political content to include any ad that references
   a candidate, political party, government official, ballot measure, or
   legislative or judicial outcome. The ban also applies to all ads --
   even non-political ones -- from candidates, political parties, and
   elected or appointed government officials.

   However, Twitter is allowing ads related to social causes such as
   climate change, gun control and abortion. People and groups running
   such ads won't be able to target those ads down to a user's ZIP code or
   use political categories such as ``conservative'' or ``liberal.''
   Rather, targeting must be kept broad, based on a user's state or
   province, for instance.

   News organizations will be exempt so they can promote stories that
   cover political issues. While Twitter has issued guidelines for what
   counts as a news organization -- single-issue advocacy outlets don't
   qualify, for instance -- it's unclear if this will be
   enoughpreventpartisan websites from promoting political content.

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