^From about the 3rd Grade onwards, Popularity becomes more and
   more important. For some, it continues even beyond childhood and
   school into adulthood. So many people struggle to get in with
   what they think of as "the popular crowd", but they never REALLY
   feel like they succeed. They scramble - and for those who DO
   make it to the top, they find it's very lonely there, and
   vicious, as there is always somebody clawing and scratching to
   knock you down and tear you apart.

   That's why it's better to be yourself and listen to your
   conscience, despite what others say around you. Otherwise, you
   just get swallowed up, invisible, alone in the crowd of sames -
   never really happy because you're always struggling to be
   somebody that isn't you.^