One strong possibility is this:
   Internet . org

   Facebook offers free Internet in several parts of the world,
   with Facebook as the only social network, and an abbreviated set
   of approved websites, all reachable under Internet . org -
   making Facebook = The Internet.

   So, perhaps it is slightly less net-saavy individuals with a
   more restricted Internet access than we who have had the entire
   Internet available for quite some time are used to.