I like phrases like "In other words" - I look for those, as I
   don't 'speak logic' and I don't get an instant "a-ha" from
   ontology/epistemology. [I know the differences yet then
   suddenly, I don't].

   "In other words,
   phenomenal things are distinguished
   not by what they are,
   but by how they*re known. "

   That's my take-away line from the article you posted. Making a
   distinction between "reputation" and "existence" is a pretty
   important thing.

   An apple is an apple because we ascribe it apple-like qualities.
   But is an apple fundamentally what we say it is?
   Maybe, but not necessarily.

   I like keeping that stuff in mind as it keeps me from getting
   cocky whenever I get wrapped up in a new "A-HA NOW I UNDERSTAND
   EVERYTHING!" moment. I have to remind myself, "Is it that way
   because it _is_ that way, or because it's reputed to be that way
   (by me)?"