Interesting theory; I'd *almost* buy it except for what he uses
   as his base analogy:

   "Compare consciousness to the Internet, Morsella suggested. The
   Internet can be used to buy books, reserve a hotel room and
   complete thousands of other tasks. Taken at face value, it would
   seem incredibly powerful. But, in actuality, a person in front
   of a laptop or clicking away on a smartphone is running the show
   -- the Internet is just being made to perform the same basic
   process, without any free will of its own."

   A person in front of the laptop is running the show.

   He's using the Internet as the basis for his analogy [use
   highest technology for theory on brain - sound familiar].

   Then he's bringing that analogy of "person controlling the
   Internet" and turning the person *into the Internet* and then
   saying, "nobody's running the show".

   It's a flawed analogy.

   Doesn't fly. Almost convincing, but everything you need to know
   about its base assumptions come from the main analogy provided.
   THAT provides the framework of the theory and is subject to its
   limitations.

   Can you see the regression problem here?

   Internet : person :: person :[his theory]

   His *theory* replaces the active person in the initial analogy.

   So the order he proposes is:

   His theory -> person -> Internet

   That's not to say his work isn't valuable. He has a team. 10
   years. All impressive I suppose. But... you can spend 80 year
   and a team of thousands on a theory that's flawed. This one?
   Sounds good but it's flawed.