I always thought the coyote was cheap and bought poorly made products. I assumed the ACME company was the maker of very bad products. Since he was a coyote, I figured he wasn't capable of making much money, although I never COULD figure out what he did for a living. "What do you do for a living?" is the standard, ANNOYING American question and as a kid, I wondered what he did for his paycheck too. I made the mistake once of asking a Russian father of a friend of mine what he did for a living. He nearly bit my head off. That's when I found out it's a very rude Russian question.