Faced business the same way. Hated marketing and advertising.
   Thought it was bullshit. And, it is. Yet, I started a business
   so my brother could work from home [animal trapping] and learned
   to market ethically, while using just enough hyperbole to get
   by, and it works. Successful enough for 12 yrs so far.
   Now when I see clever marketing that pulls at people's emotions,
   it still pisses me off. It really does. But I understand the
   process because I participated in it myself. I became what I
   hate but did it my way.

   So I like your goal. It's the same kind of goals I have. I don't
   want to hate anybody, yet I want to understand hatred. I don't
   want to fight things believe are wrong blindly; I don't want to
   copy memes as responses to things. I want to use my own words,
   but to do that, I have to understand as many perspectives as I
   can.

   So it's a life-challenge. Loads of fun because I get to
   deconstruct myself constantly and reconstruct myself... and
   what's left each time seems more and more 'me'.