I'm not much for labeling but if I *must*, this is my equivalent
   to the big butts, skin and porn (which always struck me as
   hysterically funny. People looked ridiculous in them and I
   honestly never understood the seriousness some ppl take with
   it).

   Even this isn't fully correct though. It's not intelligence, but
   empathy with intelligence that I look for in friends. I'd
   eliminate the sexual part too. I guess I haven't found the word
   yet but this is close-ish.