Scar someone for life and they'll never leave your side.* Brilliant marketing. Disney has always been a very strong supporter of subversive programming. Their movies and TV shows throughout their history are full of them, generation after generation. I give them credit - truly an amazing feat. Gravity Falls is top-notch stuff, especially the shockingly realistic, nightmare producing images they produce on occasion that get burned in the skulls of millions. Scar someone for life and they'll never leave your side. Brilliant marketing. It's an intelligent show though, and that's what I like about it. It doesn't say, "HEY YOU'RE STUPID - WATCH THIS CRAP" - it's actually good. Amazing World of Gumball, Adventure Time before it among a few others, fall into this category as well.