Had Mac envy ever since a job at a print shop in the early 1990s. Everything so smooth, even if some things were a little limited compared to my PC at home. I couldn't get over how everything I used just... worked. Flash forward 20+ years, and my iPhone 4s, now 5s and I'm getting that "Apple experience". People critique my choice but honestly, I like having something that "just works" with the hackability factor reduced. I can hack and tweak my PC just fine. But my iPhone? I actually use it. tongue emoticon Apple knows the human factor very well.