For those who have been following the scenario of the Fine
   Brothers, who had trademarked REACT and the format of reaction
   videos, they made the right and smart move and they're taking it
   ALL back. Their letter says it all: The potential for misuse is
   built-in t the way they handled it and there's no proof their
   intentions are pure and won't be misused.
   https://medium.com/@FineBrothersEnt/a-message-from-the-fine-brothers-a18ef9b31777