I*ve been pursuing this for a couple of years now. Optimizing
   local search is SO tricky and it keeps changing. My website is
   for a very small area - Naples, Florida. I*ve got just about
   every business listed - many more than other bigger websites -
   and yet it*s hard to break in to the *top ten* rating/review
   sites. The thing that is annoying is that many of these business
   are vastly underrepresented on the web, and I*m giving them a
   sporting chance. Now if only Google would give it a sporting
   chance :-) (heck, my site is free - that should count for
   something :-) ) Ken Udut, Naples, FL