Why do the masses not care about software licenses? Before being published on our server, programs undergo strict selection and testing. My virtual machine is fantastically bloated with an excessive number of installed programs. Most of these programs are useless, buggy or simply uninteresting. This is true regardless of whether the software is paid or free. My experience shows that a program's license has no impact on its popularity. Although theological debates among supporters of free and open-source software argue otherwise, the truth is much simpler and more prosaic. A program's popularity is determined by the specific preferences of users. This is why Total Commander is so popular while dozens of free alternatives are not. This is also why 7Zip is popular and many paid archivers are not. This explains why the simple task manager AnVir captured Windows XP machines, or why the paid Aquarium screensaver was on every secretary's computer in 2004, despite the existence of thousands of similar programs. The truth is that user affection must be earned, and this has nothing to do with licensing. For example, the iconic graphic editor Gimp in the Linux community has not found a following among Windows users. Why? One could argue that users of cracked software are criminals. However, in reality, do not look for malicious intent where everything can be explained by simple laziness. The end consumer is generally indifferent to the theological debates of Freeware and Open Source. Consumers use what is convenient for them, regardless of the mystical cult-like claims of various software developer sects. For someone to crack your paid program, it must be earned. Cracking a program is primarily a recognition of its value. You would be surprised at how many paid programs have not been cracked. But not because they were very well protected. No. They were simply so useless and had such an inadequate price that almost no one purchased them. Such programs left no mark in the history of IT technologies. Often, this situation arises from convoluted methods of entering or acquiring licenses. It is easier for a user to download a cracked portable version of such a program than to spend time and nerves on acquiring and installing a license. Such licenses usually required reactivation upon reinstalling Windows. Therefore, even in cracked form, such programs turned out to be extremely unpopular. For example, the forgotten Cristall Office. Experience shows that it was installed only to be replaced with something else later. Sometimes, the distribution of cracked versions of a program is handled by the developers themselves. This is a very cunning but important marketing move. The more people use such a program, the more people learn about it. Consequently, even more people will buy corporate rather than regular licenses, which is much more profitable. Another aspect of users indifference to software licenses is the developers' self-importance. Even with feedback from customers, not all developers take their consumers' needs into account, continuing to replicate annoying or problematic elements from version to version. Thus, a consensus has formed in many pirate forums regarding certain utilities and packages. There is no point in paying for licenses if developers will do what they want rather than what the end user needs. If you do not share my opinion, then look at office suites and applications, as well as file formats. Despite the existence of the Open Document format, it has not become popular. Despite the availability of dozens of very good office suites for Windows, people continue to use Microsoft Office like zombies. The same applies to Photoshop; in reality, there are dozens of more convenient and cheaper programs available. I believe that end-user preferences are primarily irrational. It is unclear why one would install Photoshop to perform simple photo editing that is available through free utilities or even online. The irrationality of consumers can also be seen in the mass transition to the Chrome browser, which steals user data, or in the refusal to recognize planned obsolescence as a myth. Considering this, every catalog or archive of programs that includes both paid cracked and free software does one very important thing. Such servers and websites level the playing field for the end consumer, equalizing the accessibility of paid and free programs. Only in such a toxic competitive environment can we truly determine what is actually in demand and what is not. Look at my previous post in Phlog. Almost all the programs in the TOP 100 downloads were a surprise to me. Study this list to better understand what interests people and what does not. Life, as always, diverges from theories, and this also applies to software licenses.