Food and consumer expectation The Signature Select 12 grain bread I bought from Safeway is molding. It won't expire until tomorrow. So, I called customer service. They said they will give me store credit. Now, I am eating my saltine crackers. It looks like these don't expire. Is it food? Who knows. But it got me thinking, maybe the bread got moldy because it is food. And saltines don't go moldy because it is not food. What if businesses gravitate away from food and only sell not food because people like me complain? tags: food, not-food, food-policy, policy, behavior