# Google AMP project // 18-9-10

Through an [article][1] on <theregister.co.uk> I found out about the
Google [AMP project]( https://www.ampproject.org/ ).
(The [article][1] was about new Chrome versions leaving off any
`www.` or `m.` subdomains from the URL, which some people think
are preliminary steps to get normal users accustomed to having
things removed from URLs, so that in future they will not notice
or question the fact they are no longer looking at the original
web content, but the AMP cached one, which gives Google more
control over content, revenue, and Everything.)

It's really impressive what energy gets dedicated to making
websites load faster, because they are bloated with trackers
and ads and javascrap and therefore need tons of developer
efforts to tag everything with metadata to allow preprocessing
of content, before the user sees it.

Reminds me of the `wap://` stupidity, which fortunately has
failed, it seems.
I do hope people don't buy into the AMP stuff neither!

They could just use gopher, but then ads don't work... How nice!

.:.

[1]: https://www.theregister.co.uk/2018/09/07/google_kills_www/